Why This Wisconsin Beer Comes With a Message About Freedom

Politics might be hard to swallow, but this Wisconsin brewery found a way to help it go down a little smoother. If you believe beer can be bold in both flavor and message, Minocqua Brewing might have something you'll want to crack open.

Brewed for the Battle

Minocqua Brewing Company, based in Wisconsin's Northwoods, has brewed up a bold response to political chaos: beer with a purpose. Their "Resistance" line includes a Pilsner, an IPA, and an Espresso Stout, each one wrapped in a message that speaks directly to the 2024 election and what they see as a fight for America's soul.

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A Can With a Cause

The back of each can reads more like a manifesto than a marketing pitch. It draws historical comparisons to Washington, Lincoln, and FDR, calling on modern-day patriots to resist tyranny and protect democracy.

It's not subtle... and that's the point:

On November 5th, 2024, America elected an a strongman to become our 47th president—a man who seeks to destroy America’s founding principles, turn the military against his domestic enemies, and roll back basic rights for women, minorities, and the LGBTQ+ community.

We can look to history to see how our country has dealt with disaster before. Washington saved us from British rule while warning against partisan demagogues. Lincoln saved us from the confederacy while freeing the slaves. Teddy Roosevelt saved the American middle and working classes from subjugation under the rule of wealthy monopolists during the Progressive movement, and FDR saved us from the clutches of German Fascism and Jewish genocide.

In our darkest hours, these leaders joined hands with American patriots who believed in decency, Democracy, and equal justice under the law to resist tyranny.

Like our forefathers and mothers, it’s time for true American patriots to join the resistance against tyranny and march together through our generation’s moment of darkness.

Here’s a beer to help ease the way.

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Drink Up, Speak Out

Minocqua Brewing has a track record of donating to Democratic candidates and progressive causes, and now they're delivering their message straight to your fridge. If these are the things that you value, then this isn't just a beverage, it's a statement. And yes, according to this map below from the brewery's website, it's available for delivery in Illinois.

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