Heinz Launches Built-In Ketchup Fry Box, Debuting in Chicago

Now I don't want to be dramatic, but this might be one of those food innovations of our time.  I'm serious.

If you've ever tried to eat fries in your car and created a huge mess, keep reading.  This is going to change your fry game forever.

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Heinz just announced something called the HEINZ DIPPER.  It's a  first-of-its-kind fry box with a built-in ketchup compartment, designed specifically for dipping on-the-go.  No more balancing the ketchup packet on your dashboard, on your lap, or in the cupholder.  Just fries, ketchup, and a happy eater!

70% of fry and ketchup lovers have spilled ketchup while dipping on-the-go!  80% have considered skipping condiments entirely because the packaging situation is such a mess.  Honestly?  I believe it.  I've sacrificed countless fries to my car seats over the years.  Starting now, HEINZ Dipper is rolling out at participating restaurants across the country, including in Chicago.

Yep, Chicago, baby!!!  They said the idea came from redesigning the classic fry box to work harder for people who eat away from the table (let's be honest, that's most of us).  Between drive-thrus, road trips, and quick lunches, eating on-the-go isn't going anywhere anytime soon.

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For now, the HEINZ Dipper is a test run for wider distribution, but it already feels like one of those "how did we live without this?" moments.  Simple.  PRACTICAL!!! Pretty genius.

So yes, this is a fry box.  But it's also a small win for fry lovers everywhere... especially those of us in Illinois who just want to enjoy our fries without wearing ketchup afterward.