Rockford BBB Warns Of Nasty Prom Season Scams

Prom night is supposed to be all about fun, photos, and memories, and not stress, disappointment, or getting ripped off. But according to a new warning from the Rockford Regional Office of the Better Business Bureau (BBB), scammers are once again targeting teens and families across Northern Illinois during one of the busiest and most expensive times of the year.

From dresses and tuxes to limos and after-parties, prom planning often comes with tight timelines and emotional spending. That combination makes it a lot easier for fraudsters to slip in.

Dennis Horton, Senior Director of the Rockford Regional Office of the Better Business Bureau (BBB):

Prom season creates a perfect storm for scammers. High demand, timelines, and emotional buying can lead consumers to let their guard down. We’re concerned about more scams tied to fake online shops, social media sellers, and unreliable service providers.

Online Purchase Scams Are The Most Commonly-Reported Scams In Our Region

Online purchase scams make up roughly 35% to 40% of cases. In 2025 alone, consumers in Chicago and northern Illinois reported losing hundreds of thousands of dollars to online shopping and service-related scams. Younger buyers, especially those ages 18 to 24, are particularly vulnerable, with many scams originating on social media platforms.

Some of the most common prom-related scams include fake online dress or tuxedo retailers offering deep discounts on designer styles, only for items to never arrive, or show up as cheap knockoffs. Social media marketplace scams are also on the rise, where sellers disappear after receiving payment through apps like Zelle, Venmo, or Cash App.

Then there are limo and party bus scams, where unlicensed or fake companies take deposits and either cancel at the last minute, or don’t show up at all. Add in fake event tickets and non-existent after-parties, and what should be a magical night can quickly turn into a costly headache.

Here's What The BBB Recommends For Protecting Yourself Or Your Kids From Prom Scams

The BBB recommends doing your homework before making any purchases. That means checking reviews, confirming businesses are licensed and insured, and getting all agreements in writing, especially for big-ticket items like transportation. When possible, pay with a credit card for added protection and avoid paying in full upfront.

Parents are also encouraged to stay involved throughout the planning process.

Dennis Horton:

Scammers are increasingly targeting younger consumers who may not recognize red flags. Parents should stay involved in purchases and planning.